Through its faculty, curriculum, students, department-sponsored activities, and partnerships with alumni and businesses, La Salle’s Business Systems and Analytics program provides a value-added experience for students by emphasizing the importance of, and the need for, information business analytics and data science knowledge skills in today’s businesses. Our master’s program is designed to accommodate students with various undergraduate degrees and focuses on problem solving and decision-making. This multidisciplinary program includes courses in management, marketing, finance, accounting, economics, business analytics, ethics, statistics, and leadership.
Designed to produce analytics professionals with a well-rounded understanding of the business world, our program maps the theoretical knowledge of statistics, operations research, and information sciences to real-world analytics and data science applications, preparing students with the knowledge and skills to transform data insights into informed decision making.
This course focuses on data warehousing and data mining in organizations. Topics covered in the course include: data warehousing and mediation techniques aimed at integrating distributed, heterogeneous data sources; data mining techniques such as rule-based learning, decision trees, association rule mining, and statistical analysis for discovery of patterns in the integrated data; and evaluation and interpretation of the mined patterns using visualization techniques.
This course introduces today’s most valuable marketing research and analytics methods and tools and offers a best-practice methodology for successful implementation. Hands on projects and case studies provide students an opportunity to apply the marketing research and analytics techniques for solving key problems, ranging from product development, segmentation, pricing, campaign management, brand valuation, and digital marketing strategy.
This course is about the manager’s responsibilities for problem solving and decision making, and those areas in which information technology can be used to gain the insight needed to support selection of decision alternatives. Students learn about the role of data, information and knowledge in managerial problem solving and decision making. Transactional processing and database management systems (DBMS) are used to store, manage and retrieve data in organizations. Decision support system (DSS) tools and technologies (such as natural language programming and influence diagramming) are used to organize data into information for decision analytics. Expert systems (ES) are used to synthesize information into knowledge for knowledge management. Students are required to use DBMS, DSS and ES software packages in a hands-on environment.
Our faculty members are teachers, scholars, and mentors, armed with the experience and dedication to help students achieve their goals. Business leaders are frequent classroom guests, sharing real-world experience and insight.
Backed by a breadth of business knowledge and depth of business analytics skills, students choose from a variety of analytics and data science careers.
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La Salle School of Business is accredited by the AACSB, which represents the highest standard of achievement for business schools worldwide.
This program meets the requirements of what the Department of Homeland Security considers to be a STEM field of study.