Business Systems and Analytics (BSBA)

  • Major, Minor
  • 4-year, On Campus

What you’ll learn

With rapidly growing technology, companies have collected vast data but often lack the necessary knowledge and expertise to analyze this data and make informed decisions. Business Systems and Analytics transform data into insights for informed decision-making in business. In our multidisciplinary program, courses mix data analytics skills with information systems (e.g., data mining, business intelligence), operations research (e.g., optimization, metaheuristic algorithms), and statistics (e.g., time series, regression), empowering students to use data and technology effectively in the workplace.

Students venture into Philadelphia’s vibrant business scene, working side-by-side with professionals harvesting, analyzing, and using data to make informed decisions.

Why Study Business Systems and Analytics at La Salle?

Our Business Systems and Analytics program is unique in its multidisciplinary approach and is designed to reflect the interdisciplinary play between statistics, operations research, and information sciences.  

Curriculum, Courses and Requirements

Highlighted Courses

BSA 302 – Applied Regression Modeling and Visualization

This data-driven course focuses on data analysis using regression models and visualization techniques. All topics are demonstrated with real-world data sets from various disciplines, including accounting, finance, management, sales and marketing, operations, and risk management. 

BSA 305 – Sports Analytics

This course introduces students to applying data science and analytics in sports. Topics include player performance evaluation and selection; team formation, evaluation, and management; and in-game strategy.

BSA 480 – Business Systems and Analytics Capstone

This integrative capstone course examines the effects of technology and its rapidly changing nature on the corporate environment. Classroom lectures and discussions are supplemented by multi-disciplinary real-life projects to design innovative information systems and analytics solutions.

Meet the Faculty

Our faculty members are teachers, scholars, and mentors, armed with the experience and dedication to help students achieve their goals. Business leaders are frequent classroom guests, sharing real-world experience and insight.  

Career Opportunities

Business analytics is used in every discipline, from sports to health care, manufacturing, and beyond.  

Our graduates leave with technical, analytical, and managerial skills to collect, manage, and analyze data. Career options include business intelligence analysts, data warehousing specialists, sports analysts, chief information or technology officers, data mining analysts, and marketing analysts.  

Accreditation

La Salle School of Business is accredited by the AACSB, which represents the highest standard of achievement for business schools worldwide. 

AACSB Accredited

Fast Facts

STEM Designation

This program meets the requirements of what the Department of Homeland Security considers to be a STEM field of study.

Fastest-Growing Occupations

The U.S. Bureau of Labor Statistics anticipates a job growth rate of 35% for statisticians and 31% for data scientists between 2019-2029—making these two of the fastest-growing occupations in the U.S. over the next decade. 

Faculty Profile

Dr. Madjid Tavana is Professor and Chair of the Business Systems and Analytics Department. He is a Distinguished Research Fellow at the Kennedy Space Center, the Johnson Space Center, the Naval Research Laboratory at Stennis Space Center, and the Air Force Research Laboratory.  

“I finished in the top-20 percent of my MBA cohort. I was a member of Beta Gamma Sigma. I’ve established connections and I am well positioned to continue my career in the U.S. All of that is because of La Salle University.”
-Fariborz Ghorbani, MBA ’18

“I always shared my aspirations with my professors and they helped me get where I wanted to be. They were willing to sit down with me and talk about my career path. And they were the ones I called when I got my visa. They’ve always been so supportive of me.” -Annie Leuthold, MBA ’18

“La Salle shaped my strong work ethic and strengthened my confidence in myself and my abilities. The University’s Lasallian values helped me to become a more well-rounded individual.”

Thao Ngo, ’20