Kathryn C. Blohm, MBA

Kathryn Blohm earned her undergraduate degree from the Pennsylvania State University and a Master of Business Administration Degree from La Salle University where her concentration was marketing.  She has over 30 years of corporate experience in which she was responsible for managing the overall multi-million budgets for her departments, as well as developing marketing campaigns and sales initiatives. She can share all of her corporate experiences and what she has learned over the years to students. Her areas of expertise are marketing, advertising and sales.

Her experience included employment at an advertising agency where she led a team of individuals to successfully implement the client’s marketing initiatives by executing multimedia marketing promotions. Her client base ranged from financial institutions, insurance companies, and retail companies to non-profit organizations.  She was also employed at Independence Blue Cross developing communication plans for a variety of corporate initiatives, in particular, Health Care Reform. In prior years, she has been employed at other major insurance and financial institutions in various capacities. For the past 15 years, in addition to La Salle, she has been a part-time instructor at a few other schools in the area.

Areas of Expertise

Advertising
Marketing
Sales

Education

Pennsylvania State University
BA, Advertising
La Salle University
MBA, Marketing

Certifications / Licenses

PA Licensed insurance Agent
Life and Fixed Annuities, Accident and Health

Teaching

Undergraduate Principles of Marketing
Personal Selling
Advertising and Promotional Management
Graduate Level Marketing Management
New Product Development
Healthcare Marketing